Approach
Serif typography was chosen to show heritage and experience. It suggests reliability, craftsmanship, and a connection to a local business that values accessibility and trust. This style brings a sense of wisdom and established knowledge.
Design Detail
The letter “m” was thoughtfully stylized into a table-and-chair motif, directly referencing the company’s core product, furniture, and reinforcing its identity through a simple yet meaningful visual cue.
To highlight the custom nature of the work, additional brand elements were created. A pattern of lines and geometric shapes stands for measurement and precision, reflecting the process of making custom furniture.
Outcome
The new visual identity presents Commodo as a trusted, experienced furniture brand that balances tradition with thoughtful design. It shows craftsmanship, precision, and lasting quality, reinforcing the company’s commitment to creating custom-made interiors that are both functional and long-lasting.